Luciana Melo, known as Lucci, directs clothing on and off stage—styling artists, refining wardrobes, and shaping visual tone across editorials, campaigns, performances, and everyday identity. She works in creative direction, personal sourcing, and wardrobe curation, with an approach built on clarity, edit, and lived-in wearability rather than spectacle.
Her work lives in the balance between image and reality. Editorial sets, show days, and day-to-day styling share the same goal: clothes that represent someone without overtaking them. Whether building a shoot, a lookbook, a tour run, or a personal rotation, she keeps the styling intentional, functional, and visually honest. The clothes hold presence on their own—her role is to shape, refine, and let them speak.